Calicano is a Californian cuisine restaurant that embodies the diversity of the culture of the American state. The idea of diversity lies in the name of the restaurant, which comes from Californian slang and means a person who was born in California and speaks both Spanish and English.
We implemented the idea of mixing cultures and cuisine features in the restaurant branding. Each letter in the Calicano logo tells you a story and is associated with a different aspect of California. Together they embody a melting pot, which creates a unique atmosphere of the place.