Calicano is a restaurant of Californian cuisine in Moscow, which combines the diversity of cultures and cuisines of the U.S. state. The idea of this diversity is embedded in the restaurant's name, which comes from Californian slang and means a person born in California who speaks both Spanish and English.
Our primary task was the implementation of this idea in the branding of the restaurant. Each letter in the logo tells its own story and is associated with an iconic aspect of California. Together it’s a melting pot, with a unique atmosphere of the place. Created identity reflects the aesthetics and the individuality of the contemporary restaurant.