1. Step-by-step, please describe any method of coming up with ideas you find useful.
Here is the method from James Webb Young:
- Think about a project from any possible point of view. From yours, from your moms, from the clients, from a color, from a form etc. etc. point of view.
- Write every thought down on its own index card. Fill as many cards as possible.
- Gather them all on a big table. Try to find relationships between the different thoughts.
- Forget about it.
- Idea will strike you when you don't expect it.
2. Are there any methodologies/ways of working that you would like to use, but don’t?
Am trying a number out now, like doing a project really fast. We normally tend to work super slow (3 month for a CD cover) so its interesting to see the difference in output when you are doing it in 3 hours. Trying to collaborate more with other designers (and not just photographers/illustrators like in the past).
3. What inspires you at the moments of creation?
One of my most frequent sources of inspiration is a newly occupied hotel room. I find it easy to work in a place far away from the studio, where thoughts about the implementation of an idea don't come to mind immediately but I can dream a bit more freely.
4. Sometimes you use real events for inspiration, how else do you find ways to inspire yourself to great concept?
Go for a walk. Sit in a sidewalk cafe watching people go by. Do serious research. Travel (or just get out of the city).
5. What do you feel is the biggest block to your creativity?
Boredom, uninteresting content and fear of not being able to come up with anything.
All materials are from Sagmeister & Walsh studio website.
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International web portal Design and Design annually publishes a book of the best works in the field of graphic and industrial design. The projects of Alexey Malina Studio are represented in the majority of these collections.
We are happy to be represented in the new book “Nice To Meet You Again” published by Viction:ary, dedicated to the art of business card design.